Plain‑English privacy.
We’re a two-person studio in Denver. We collect only what we need to do our job, we never sell it, and when we advertise our own services we measure our own ads and nothing more. Here’s the long version, in plain English.
i. Who we are
Larkspur Digital(“Larkspur,” “we,” “us,” “our”) is a website-design studio based in Denver, Colorado that designs, builds and maintains websites for local service businesses: movers, junk removal, cleaners, landscapers, painters, realtors and restaurants. This policy explains what we do with personal information when you visit our website at larkspur.digital, contact us, or work with us as a client.
If you’re a customer of one of our client businesses and you’re looking for that business’s privacy policy, please contact the business directly. This policy only covers Larkspur’s own site and operations.
ii. What we collect
We try to collect as little as possible. In practice, we may have:
- Contact information you give us. Your name, business name, email address, phone number, and anything else you tell us when you fill out a form, send us an email, or talk to us in person.
- Project information. Photos, services, pricing, hours, links to your existing accounts (your booking, POS, or listing platforms, your Google Business profile, and so on), and other things you share so we can build and maintain your site.
- Account credentials and API keysfor the systems you ask us to connect (your booking or POS platform, Google Business profile, email tool, etc.). We need to keep these for as long as your website is live so the integrations keep working; if we lose them, your site stops syncing. They’re stored encrypted in a managed secrets vault and only the people working on your account can access them.
- Basic web analytics when you visit larkspur.digital: pages visited, approximate region, device type, and referring site. Our analytics tool does not track individuals across sites.
- Advertising measurement when you arrive from one of our Google ads. See the advertising section below for exactly what that means.
- Billing informationhandled by our payment processor (Assembly, which uses Stripe to process card payments). We don’t see or store full card numbers ourselves.
iii. How we use it
We use information for the obvious things and nothing else:
- To reply to your enquiries and proposals.
- To build the free demo you asked for and call you about it.
- To design, build, launch, and maintain your website.
- To integrate your website with the systems you’ve asked us to connect (your booking or POS platform, Google Business profile, etc.).
- To send you invoices and receive payment.
- To send you occasional, relevant emails about your project. We don’t run a marketing list.
- To see whether our own advertising works, by measuring whether ad clicks lead to demo requests.
- To improve our own website, by reading anonymous analytics to see what’s working.
iv. Who we share it with
We never sell your personal information. We share information only with the service providers we need to do our work, and only the minimum required:
- Hosting & infrastructure: the companies that physically run our servers and your site (e.g. Vercel, Cloudflare, AWS).
- Email & communication:the providers we use to email you (e.g. Google Workspace) and, if you’ve opted in, to text you.
- Payments: our payment processor, Assembly (which uses Stripe to handle the actual card processing).
- Advertising measurement: Google, for conversion tracking on our own ads, as described below.
- Integrations you ask us to set up:e.g. your booking platform, your POS, your Google Business profile. We share only what’s needed for the integration to work.
- Required by law.If we receive a valid legal request, we comply, but we’ll push back where we can and tell you when we’re allowed to.
v. Cookies, analytics and advertising
larkspur.digital uses a small number of strictly-necessary cookies (to remember things like your accessibility preferences), plus the advertising measurement described here.
We advertise our services on Google. To know whether that money is wasted, we use Google Ads conversion tracking on larkspur.digital. When you arrive from one of our ads, Google sets cookies that tell us (in aggregate) whether that click led to a demo request or a phone call. You can read how Google uses this data in Google’s advertising policy, and you can opt out of personalized advertising at adssettings.google.com or by blocking cookies for this site in your browser. Blocking them does not change anything about how the site works for you.
What we don’t do: we don’t sell your data, we don’t build cross-site advertising profiles of you, and we don’t run retargeting lists or social media pixels. The client websites we build and host don’t carry our advertising tags at all.
vi. Texting
We only send text messages to people who checked the “text my demo link” box on one of our forms. That checkbox is optional; leaving it unchecked just means we’ll call instead. We keep a record of when you gave consent. Reply STOP to any message and the texts stop instantly; reply HELP or email us and a human answers. Message and data rates may apply, and we never use your number for anything beyond your demo and your site.
vii. How long we keep it
We hold project information for as long as you’re a client, plus a reasonable archive period afterwards (typically two years) in case you come back. Account credentials and API keys for third-party systems are kept, encrypted in our secrets vault, for the life of your website, because we need them for the integrations to keep working; if you end your service with us, we delete them within 30 days unless you ask us to hand them back to you first. Billing records are kept as long as the law requires (typically seven years in the U.S.).
You can ask us to delete your information at any time. We’ll do it within 30 days, except where we’re legally required to keep something (like a tax record).
viii. Your rights
Wherever you live, you have the right to:
- Know what personal information we have about you.
- Correctanything that’s wrong.
- Delete your information (subject to the limits above).
- Take it with you.We’ll export your project files and data if you move on.
- Opt out of any non-essential email or text at any time.
Email hello@larkspur.digital with any of these requests. We’ll get back to you within a few business days.
If you’re in Colorado, the Colorado Privacy Act gives you the right to opt out of targeted advertising and any sale of personal data (we do neither). If you’re in California, the CCPA gives you specific rights including the right to know, the right to delete, and the right to opt out of any “sale” of personal information (we don’t sell personal information). If you’re in the EU or UK, the GDPR/UK-GDPR give you similar rights including the right to lodge a complaint with your local data protection authority.
ix. Security
We use industry-standard security practices: HTTPS everywhere, encrypted storage, strong passwords with two-factor authentication, and the principle of least privilege when it comes to who can access what. No system is perfectly secure, but we treat the data you share with us the way we’d want our own treated.
If we ever discover a data breach that affects you, we’ll tell you as quickly as we can, in plain language, with what happened, what’s affected, and what we’re doing about it.
x. Children
Larkspur Digital is a business-to-business service. Our website and services are not directed to children under 13 (or under 16 in the EU), and we don’t knowingly collect personal information from them. If you believe a child has provided us with information, please email us and we’ll delete it.
xi. Changes to this policy
If we change this policy in a material way, we’ll update the “Effective” date at the top and, if you’re a current client, email you about the change. The latest version is always at larkspur.digital/privacy.
xii. Contact
Questions about this policy, or about how we handle your information? Email or call us.
- Email: hello@larkspur.digital
- Phone:(303) 598‑3959
- Mailing: Larkspur Digital, Denver, Colorado, USA
This document is provided for informational purposes and does not constitute legal advice. Before relying on it for any specific situation, please consult an attorney licensed in your jurisdiction.
